Life. Business. Leadership. Reimagined.
Coaching entrepreneurs, executives, and moms to find clarity, confidence, and connection.
Invest in your relationship with yourself
On the outside, you look like you’ve got it together. Your social media is polished, your calendar is full, and your life looks “successful.” But inside, it often feels like you’re barely holding it together.
Maybe you’re battling self-doubt, overthinking everything, or constantly comparing yourself to others. You’re exhausted from juggling it all and feel guilty that no matter how much you do, it never feels like enough.
Coaching gives you space to breathe, reflect, and reconnect with the most important relationship you have—your relationship with yourself. Together, we’ll quiet the inner critic, strengthen your confidence, and help you show up from a place of grounded clarity instead of survival mode. This results in increased happiness, fulfillment and success on all levels.
Improve your relationship with others
You want to be present for the people who matter most, but stress and overwhelm often get in the way. Maybe you snap at your partner after a long day. Or you’re distracted at home, scrolling emails instead of playing with your kids. Or perhaps conflict at work leaves you drained, replaying conversations long into the night.
Healthy, thriving relationships require intention—and support. In our work together, you’ll learn how to set boundaries without guilt, have hard conversations with compassion and confidence, and show up as the leader, partner, parent, or friend you want to be.
Improve your relationship with your career
You’ve worked hard to get where you are. And yet… something feels off. You’re successful on paper, but behind the scenes you might be burned out, uninspired, or questioning what’s next. Maybe you’re running a business that looks good from the outside but feels chaotic inside. Or maybe you’re a leader who’s great at strategy but longs for more connection and impact with your team.
Coaching helps you cut through the noise so you can realign your career with your values. Whether that means redefining success, building a thriving business without burning out, or leading with more clarity and confidence—I’ll help you move from “just surviving” in your work to feeling energized and fulfilled by it.
This is where coaching with me comes in to play…
If you’ve been nodding your head while reading this, you’re not alone. Most of my clients arrive here feeling exactly like you—successful in many ways, yet secretly overwhelmed, stretched thin, or longing for something more.
That’s where coaching with me comes in. I help entrepreneurs, executives, and moms like you shift from chaos into clarity, from self-doubt into confidence, and from surviving into thriving.
I bring nearly two decades of coaching experience, a Master’s in Spiritual Psychology, and a whole lot of heart to our work. My role is to listen deeply, ask the questions that unlock new possibilities, and hold you accountable to the vision you have for yourself, your relationships, and your career.
Because when you strengthen these three areas—your relationship with yourself, with others, and with your work—everything changes.
“Choosing Elsie as my Coach has been one of the best investments I’ve made in my life and my business!”
—Kaj - Business Owner and Artist at Kaj Expressions
A bit about me…
I’m Elsie Storm, M.A.
I’m Elsie, a Life, Business, and Leadership Coach based in Duluth, Minnesota and work with clients locally and throughout the world. I help people find more fulfillment, purpose, and balance in their work and life — because I know firsthand how challenging it can be to do it all.
As a mom, wife, and entrepreneur, I understand the constant pull between family, career, and self. My approach to coaching blends deep personal growth with practical tools that help you lead with clarity, confidence, and heart — both at home and at work.I’m also a mom to my two young daughters, and a wife to my incredible husband, and I fully understand what it means to feel stretched thing between family and career.
The name of my business, Turning Life Gold, was inspired by a lyric that carried me through one of my hardest seasons: “When life gives you lemons, you paint that shit gold.”
To me, it’s about transformation — finding light in the dark, beauty in the mess, and power in your own story.
Turing Your Life Gold…
Here are options where we can work together to transform how you lead and live.
1:1 Life and Business Coaching
Ready to do the inner and outer work that creates real change? Together, we’ll clarify what you want, quiet the noise that’s been holding you back, and design a life and business that actually feel good.
Executive Leadership Coaching
For leaders ready to grow themselves and their teams. We’ll strengthen communication, build trust, and develop the kind of emotional intelligence that drives results—and keeps people inspired.
Workshops + Team Trainings
Bring your team together for meaningful, skill-based growth. From communication and feedback to mindset and collaboration, these sessions spark connection and lasting change.
Your growth starts with a conversation—book your complimentary discovery session today.
There’s no commitment, pressure, or obligation.