Welcome! I’m Elsie…
I live in Duluth, Minnesota with my husband, Jonny, and our two daughters, Sela and Rosa. When I’m not coaching, you can usually find me chasing my girls around the yard, singing to Taylor Swift in the kitchen, riding my fat-tire bike in the woods, or planning our next adventure.
As a mom and entrepreneur, I know what it’s like to hold a lot — work deadlines, bedtime routines, relationship goals, and that ever-elusive “me time.” Some days flow with ease; others are messy and exhausting. But both teach me something about presence, grace, and what it truly means to lead… at home and at work.
✨ If you’re craving more balance, joy, and fulfillment in your own life — you’re in the right place.
Why Turning Life Gold?
When I was 23 years old, I went through a divorce. During that time, I found strength in a quote from one of my favorite Minnesota hip-hop artists, Atmosphere:
“When life gives you lemons,
you paint that shit gold.”
That line helped me reframe my pain and start seeing beauty and meaning in the mess. It became my mantra — and later, the name of my first blog, which eventually grew into my coaching business.
For me, Turning Life Gold is about transformation — finding the light in the dark, the wisdom in the challenge, and the gold that comes from showing up fully for your own life.
🌿 If you’re in a season of change or ready to rediscover your spark — I’d love to support you in turning your own life gold.
How I work with clients
As a coach, I help my clients turn their lives gold. I take a stand for their greatness, vision, and potential — even when they can’t see it yet themselves.
Together, we do the inner work and the outer work: the mindset shifts, the courageous conversations, the goal-setting, and the follow-through.
I believe in transformation that’s both soulful and practical — the kind that lets you lead powerfully at work and still have energy left for the people you love most.
🌟 To learn more about the work I offer to clients and teams click the button below
My credentials and how I can help
While I feel that finding a good coach is more about trust and connection than credentials, I also believe in the value of rigorous training. Here’s a look at my formal education and certifications:
Master of Arts in Spiritual Psychology with an emphasis in Consciousness, Health, and Healing from the University of Santa Monica
Certificate of Completion as a Strategic Intervention Coach from the Robbins-Madanes Training Center for Strategic Intervention
Certificate of Completion from Robbins-Madanes Training in Marriage Education and Divorce Prevention
Graduate from Tony Robbins’s Mastery University
Certificate of Completion in Applied Suicide Intervention Skills
Certificate of Completion as a MINDSHIFT Facilitator
Ordained Minister from the Movement of Spiritual Inner Awareness
At the heart of it all…
I believe life isn’t meant to be perfect — it’s meant to be lived. Whether I’m coaching a corporate leader, an entrepreneur, or a working mom in the thick of it all, my work is about helping people come home to themselves, get unstuck, and create a life that feels deeply aligned with who they are.
Because balance is possible. Growth is possible. And turning life gold? That’s possible too.
If something here resonates, let’s start a conversation. Click here to connect and see how we can work together.
What My Clients Are Saying
Motivation comes from within — and I’m here to help you activate it.
Let’s Connect
Let’s connect for a 45-minute conversation to explore where you are, what you want next, and how coaching can help you get there.